The project

ad.audio

A media planner is looking for reach for the next audio campaign, opens ad.audio and within a few clicks sees what DAB+, online audio and programmatic radio can do for her brand. For ad.audio, Antenne Deutschland's national marketer for digital audio, we built the website: a presence that shows advertisers the entire portfolio and leads them straight to an enquiry.

Every offer has its own place on the website: the portfolio with DAB+ and online audio, programmatic radio with answers to the most common questions, cases such as the “Amazon x Absolut Hot” campaign for the Amazon Prime Festival, plus the station world, press and careers. Big visuals, clear figures and a direct line to the sales team at the end of every page quickly turn interest into a conversation.

Under the hood, ad.audio runs on the same foundation as the Absolut Radio website, which we also built for Antenne Deutschland: a SolidStart frontend, content in Payload CMS and design from the same design system. The ad.audio team assembles its pages itself from ready-made building blocks, from hero slider and card grid to carousel, text-image module and contact form. New cases or job ads go live without any development work.

Mobile Ansichten von ad.audio: Startseite, Programmatic Radio und Case „Amazon x Absolut Hot“

When content is published, the pages are delivered fully prepared, so they load fast, at the desk just as on a smartphone. And because ad.audio, Absolut Radio and antenne-deutschland.de share one codebase, all three sites benefit from every improvement: whatever we build or optimise for one brand is immediately available to the others.