Customer
Absolut Radio
Whether via the national DAB+ network or as an exclusive digital stream: With stations like ABSOLUT Hot, Relax or Oldie Classics, the ABSOLUT brand family is a fixture throughout Germany. Our web solution bundles this entire variety, including all 'Stream Exclusive' formats, in one central place for a first-class listening experience.
The diverse ABSOLUT Radio portfolio is already accessible via various digital channels and aggregators. Our task was to elevate this brand world to a new technological level and to depict it in a high-performance website based on SolidStart.
The solution combines modern design with an intuitive user experience, while the Payload CMS in the backend ensures flexible and efficient content management. The platform is designed such that users can seamlessly experience the entire ABSOLUT Universe in the respective branding, optimized for all devices with a focus on maximum speed and stability.
For this, we have implemented:
UI & UX concept of the website: Development of a modern, intuitive design in Figma that perfectly reflects the brand world of ABSOLUT Radio and guarantees optimal usability on all devices.
Technical framework & backend: Implementation of a high-performance architecture using SolidStart in the frontend and the flexible Payload CMS in the backend for seamless content management.
Performance optimization: Maximization of loading speed and ensuring stable streams to provide a first-class user experience even with high access numbers.
Testing and quality assurance: Conducting intensive test scenarios to ensure the smooth functionality of the web platform and the highest stability in live operations.
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